Blogging isn’t dead. But boring blogs? Definitely are.
In 2025, your audience wants more than just polished marketing. They want meaningful content that helps them trust you. A blog is one of the few platforms where you can tell your story, teach your process, and share your voice without worrying about algorithms or fleeting trends. It is one of the most effective long-term trust builders in your business toolkit.
While social media is fast and fleeting, a blog sticks around. Your hard work doesn’t disappear in 3 minutes like it does on social media; it grows with you. It shows your depth, your heart, and your commitment to serving, not just selling.
Every business owner should consider a blog! No matter your industry, here’s how to write blogs that resonate, rank, and convert in real time—without losing your voice or values.
Start with a Reader-Centric Purpose
Before you write a single word, ask yourself:
What does my reader need right now, and how does this blog help them get it?
Great blogs in 2025 are less about what you want to say and more about what your audience needs to hear. Think of your blog as a service. It should solve a problem, spark an idea, or offer a clear takeaway.
Try It Out: Write one sentence at the top of your draft that answers, “This blog helps my reader ______.” That’s your north star.
Our north star in writing this blog? Making sure you know how to write a great blog in 2025 and WHY it still matters.
Pick a Hook That Earns the Scroll
You have about 3 seconds to get your reader’s attention. Your headline and intro need to make them feel seen. Instead of burying the lead, start strong—with a clear promise, a bold statement, or a relatable truth.
Not sure how to begin? Try one of these openers (we considered all of these as ours for this post):
A compelling question: “Ever stare at a blinking cursor wondering what to post?”
A bold statement: “Blogging isn’t dead. But boring blogs? Definitely are.”
A relatable moment: “You want to blog more consistently. You also don’t want to write fluff. Same.”
Try It Out: Write three possible first lines and choose the one that feels most like how you’d talk to a trusted client or friend.
Focus on Flow, Not Just Format
Long paragraphs don’t hold attention. Choppy lists without context don’t either. Today’s reader wants a blog that flows like a conversation—easy to follow, clear in structure, and inviting to read.
Break up your content with subheadings.
Use short paragraphs.
Add line breaks when it helps emphasize a point.
Bold a sentence when you want it to land.
Think guidance, not just grammar. If you’re paying attention here to the eWN blog, you’ll notice that we average no more than 3-4 lines of text before we break up your eye.
Try It Out: After your first draft, read it aloud. Anywhere you stumble or feel bored? Smooth it out or break it up.
Did you know that 50% of your audience reads “out loud” in their heads as they silently read? That’s why this step is so important!
Infuse Your Voice and Values
The blog that sounds like everyone else’s gets scrolled past. The one that sounds like you gets bookmarked, shared, and remembered.
Your voice is your power. Use it. Whether your tone is warm and wise, edgy and direct, or thoughtful and deep, lean into what feels most natural. Your readers will feel the difference.
And don’t be afraid to sprinkle in your values—what you believe, how you see the world, what you’re unapologetically standing for. That’s what turns a blog from content into connection.
Try It Out: Go back to your post and highlight one sentence that could sound more like you. Rewrite it like you’d say it out loud. Do that three more times.
Offer Action or Insight (Ideally Both)
At the end of your post, your reader should either:
Know something they didn’t before
Feel something they hadn’t considered
Be inspired to take a small step forward
Even a reflective blog should guide the reader to a new perspective. Even a how-to post should end with encouragement or a next step. Think of your blog as a conversation starter—not just a one-way lecture.
Try It Out: Add a simple takeaway section at the end, such as:
What to do next
Three questions to reflect on
One small action to take this week
Think Beyond the Blog
A great blog in 2025 doesn’t end on the page. It creates ripples. Think about how this content can be repurposed into:
A carousel post on Instagram
A teaching point in your next webinar
A segment in your podcast or email newsletter
A LinkedIn article with a slightly different spin
Try It Out: When you finish your blog, brainstorm three ways to reuse the content and share it across your platforms.
Already feeling stuck? Read What to Post When You're Out of Ideas for 20 prompts that work for blogs and social.
Remember, the Best Blog You Can Write is the One That Feels Like You
In a world of AI-generated fluff and keyword-stuffed nonsense, your clarity, heart, and voice matter more than ever. Your reader doesn’t need more information—they need your perspective, your lived experience, your way of saying it.
So give them that. Start with service, lead with authenticity, and keep showing up consistently. That’s how you write blogs people don’t just read. That’s how you write blogs they remember.
Your turn! Take these tips and write a blog your audience will love this week!
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