Dr. Venus, founder of the Black Women Millionaires Movement, loves the quote, "People don't remember what you say; they remember how you made them feel." That is ever more true if you want to get and keep high-end clients. And let's face it. Who doesn't want high-end clients?
New Money to Big Money
Before you can play with the big boys and girls, you need to first get comfortable with money. In this video, Dr. Venus talks about how she went from $47K a year as a professor at Stanford, with very little money left over during the summer months, to making $2.3 MILLION in less than 4 years!
She had to get comfortable with big money. And Dr. Venus' story is literally a rags-to-riches story about growing up on the mean streets of Baltimore among drug addicts, prostitutes, pimps, police and violence. Thanks to her 9th grade teacher who believed in her, she made it out of there, went to Stanford and the rest is history.
Now Dr. Venus shares her story of success to help others go BIG. But, it's not going to be by accident. There is a strategy to help you get the high-end clients and, perhaps even more importantly, keep them coming back for more.
Here's one way Dr. Venus explains how she woos her high-end clients, so they walk away with an experience they won't forget:
As a practice, I look for ways to over-give. I am always looking at how I can wow my clients who have trusted me with their dreams. So for our December Revenue Retreat, I bought Platinum Level Access to the Mavs vs. the Chicago Bulls basketball game! Lisa and I live like the Black Women Millionaire that we are. We have season tickets to the Mavs. In order for my top clients to become millionaires, they should experience the lifestyle. We also took our highest-invested clients on a “Diamond Excursion” to learn about diamonds and to try on stones ranging from $2k to $2 million.
Quality is Name of the Game
When it comes down to it, if you want high-end clients, quality is the name of the game. High-end clients want high-end service. They are willing to pay the big bucks for it. This does not mean you re-package your low-budget offering. Create something that has tremendous value that is worth paying more money for and price it accordingly.
Our high-end eWomenNetwork Celebrity Science program is top-of-the line branding services. It is the perfect example of how to attract and keep high-end clients. Dr. Venus is one of the graduates (her video above was produced while by the eWomenNetwork team) and continues to utilize some of it's services. But it's not for the "faint-of-wallet." To begin with Celebrity Science clients get to spend a day at Dallas headquarters with the CEO and President of eWomenNetwork, Sandra and Kym Yancey where all they do is strategize about their business and what steps they need to take to implement the plan. There is a professional photo session with one of the best photographers in the Dallas area, high-quality videos shot in the eWomenNetwork studio and edited in-house by our incredibly talented video production team. They get monthly coaching sessions with Kym, and many more bells and whistles to keep them whistling all the way to the bank as their status grows with their new and improved brand.
Click here to learn more about Celebrity Science and see for yourself how the program helps our client's transform.
You know when you have your car detailed and every nook and cranny is scrubbed, polished and made to look pristine? Your brand should represent that same kind of detail. Leave no stone unturned. Whatever it is you're offering, think of EVERYTHING that would create an unforgettable experience for your client.
Dr. Venus says,
Find ways to have your clients feel like they have arrived. The #1 Secret to keeping high-end clients is to give them experiences that let them feel their dreams are within reach.
A famous quote by Sam Walton reads, "There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else." Your high-end client expects the best. They are paying for it, so you better be there to support them when they need it. If you are too busy, be sure you have backup to serve them. It's a good idea to follow-up with a call from you making sure they are happy with the service.
Keep it Real
Sorry Heloise, but professional etiquette is no longer cool. High-end or low-end - customers buy from people they know, like and trust. Be real. Be you.