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Entrepreneur to CEO: Mastering Tough Decisions


Navigating the intricate landscape of business, moving from an entrepreneur to a CEO requires the ability to make tough decisions. Balancing risks and rewards, CEOs must exhibit strategic thinking, resilience, and adaptability to steer their organizations through uncertainties. Whether it's strategic shifts, resource allocation, or personnel decisions, the ability to make sound choices will define their leadership. Decision-making is invaluable. Successful leaders acknowledge the complexity, they evaluate all their options, and embrace calculated risks. Ultimately, the ability to make tough decisions distinguishes exceptional CEOs, propelling their ventures towards sustained growth.

Key Takeaways

  • Avoidance – When faced with tough decisions it is easy to want to avoid making a decision, almost as if waiting to decide will make the situation go away. The ability to make tough decisions for your business is a skillset successful CEOs possess. Acknowledging and working through avoidance is key.

  • Performance Management or Process – Determine if the issue you are having is an issue with the processes you have in place or the people you have managing the processes.

  • SWOT - Conduct a thorough SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to assess internal and external factors. Identifying these elements provides a comprehensive understanding of the decision's implications.

  • Determining the right people – The people who helped you get there may not be the right people to move your business to the next level.




Dustin Jones

CEO

Dustin Jones is an HR Executive with more than two decades of experience in both tactical HR and HR Leadership, with more than 13 of those years in an executive leadership role. Dustin has experience in a range of companies and industries from manufacturing to telecommunications. During her career she has developed expertise and best practices in HR compliance, mentorship, leadership development, strategic planning and change management. Currently she has her own fractional HR consulting and leadership development business.

Dustin holds a Masters degree in Communications, as well as a Bachelor of Arts in communications from California State University San Marcos and a Management Certification from Southern Methodist University. Dustin is also a Leadership Trainer and Speaker for The John Maxwell Group. She is an active member of DallasHR and SHRM and has volunteered for Dallas HR since 2005. 

Dustin is a speaker and trainer and has presented at local and regional conferences and seminars, including HR Southwest, DallasHR Executive Series, GenHERation and Collin County HR Education Luncheons.

In her free time Dustin is active with the veteran community and is a VFW auxiliary member. A lifelong athlete she enjoys cycling, running and any outdoor activity. She also enjoys spending time with her family and riding motorcycles with her husband.

Ticket Type Valid Through Price Quantity
Early Bird Guest Online ANE
03/22/2025 30.00 30.0 USD USD

Guest Online ANE
03/25/2025 40.00 40.0 USD USD

Add-on Showcase Guest Online ANE
Up to one minute presentation about your Product, Business or Service + Facebook Live
03/25/2025 40.00 40.0 USD USD


Ticket Type Valid Through Price Quantity
Early Bird Member Online ANE
03/22/2025 25.00 25.0 USD USD

Member Online ANE
03/25/2025 35.00 35.0 USD USD

Add-on Showcase Member Online ANE
Up to one minute presentation about your Product, Business or Service + Facebook Live
03/25/2025 35.00 35.0 USD USD

Ticket Type Valid Through Price Quantity
Early Bird Guest Online ANE
03/22/2025 30.00 30.0 USD USD

Guest Online ANE
03/25/2025 40.00 40.0 USD USD

Add-on Showcase Guest Online ANE
Up to one minute presentation about your Product, Business or Service + Facebook Live
03/25/2025 40.00 40.0 USD USD

Ticket Type Valid Through Price Quantity
Early Bird Non-Member Online ANE
03/22/2025 50.00 50.0 USD USD

Non-Member Online ANE
03/25/2025 60.00 60.0 USD USD

Add-on Showcase Non-Member Online ANE
Up to one minute presentation about your Product, Business or Service + Facebook Live
03/25/2025 45.00 45.0 USD USD

Chapter
Dallas
Date & Time
Tuesday

March 25, 2025

11:00 AM 1:00 PM
Informal Networking Time: 10:45 a.m.
US/Central
Facilitated By

Toni Caruso

818-800-0752
818-800-0752
tonicaruso@ewomennetwork.com
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