Client-Centric Marketing: From Your Ideal Client's Pain Points to Your Profits
Ready to unlock the secret to sustainable business growth? Join marketing strategist Amy Matthews for an empowering session on Client-Centric Marketing. Discover how understanding your ideal client's pain points and aspirations can transform your marketing from guesswork to a powerful growth engine. Learn actionable strategies to connect deeply with your audience, craft compelling solutions, and achieve lasting success. Key Takeaways 1. Identify Your Ideal Client: Go beyond demographics and uncover the true essence of your target audience. 2. Understand Pain Points & Consequences: Learn how to pinpoint your customers' challenges and the impact they have on their lives. 3. Craft Solutions that Resonate: Discover how to create offerings that truly address your customers' needs and foster lasting loyalty.
Amy Matthews
CEO
Amy Matthews is a marketing strategist with over 30 years of experience building strategic marketing solutions for large and small organizations. She believes everything you do in business should begin and end with your client. They are the true north for your business; if you allow them to guide your journey, you will never drift off course.
Amy is passionate about helping women succeed in business by fostering ideas and empowering entrepreneurs to utilize marketing as a driving force for their businesses. Amy works with businesses to help them define, plan, and execute marketing strategies that show them what to do, when to do it, how much it will cost, and who can help them get it all done.
Amy's academic journey is a testament to her dedication to the field of marketing. She holds a Bachelor of Science in Business Administration with a concentration in Marketing from the University of Tennessee and an MBA from Samford University. Amy, along with her husband, Sam Kwon, and their daughter, Mia, reside in Atlanta, Georgia. To learn more about Amy and her company, visit amilc.com.
Sponsors
Facilitated By
Mandy Penn
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