Building a Million Dollar Brand in the AI Era
Building a Million Dollar Brand in the AI Era Perfect for: Female founders who want to leverage AI without losing the authentic personal connection that drives premium sales AI is everywhere—but most entrepreneurs are using it wrong. They're churning out generic content that sounds like everyone else, diluting their brand instead of amplifying it. In this game-changing session, brand strategist Heather Schaefer reveals how to harness AI as your strategic advantage while building a distinctly human brand that commands attention and premium fees in an increasingly automated marketplace. Attendees will walk away knowing how to: The result? A powerful personal brand that uses AI as a tool—not a replacement—to grow your relationships, referrals, and REVENUE while positioning you as the trusted human expert in an increasingly digital landscape. Key Takeaway: In the AI era, your authenticity isn't a liability—it's your competitive advantage. Learn how to wield it strategically.
Heather Schaefer
Brand Strategist & CEO
Heather Schaefer is a brand strategist and business accelerator for ambitious female founders ready to break through their revenue ceiling and build 7-figure brands. With over 28 years of expertise in graphic design and advertising combined with 11 years of leadership in direct sales and network marketing, Heather brings a rare trifecta to every brand she touches: strategic sales acumen, high-converting messaging, and scroll-stopping visual design. She's built powerhouse brands for over 100 entrepreneurs—from coaches and consultants to custom home builders, caterers and brands in the trades—but her true specialty is positioning established female founders who've built strong businesses yet can't seem to scale beyond their current revenue plateau. Through her signature methodology, The Million Dollar Rebrand, Heather transforms good businesses into magnetic brands that grow referrals, deepen relationships, and multiply revenue. Her approach is unapologetically bold, strategically sharp, and designed for women who refuse to play small. Whether commanding the stage, guest speaking on podcasts, or working directly with premium clients, Heather delivers an elevated level of excellence that comes from decades in the trenches of both design and sales. She's a Premier Success Coach with eWomenNetwork, a Managing Director for the Southwest Michigan eWomenNetwork Chapter, a published author, and a sought-after speaker who believes that building a big brand isn't just good business—it's a woman's calling. When she's not building brands, Heather's most proud of her resilient marriage to Steve for over 30 years and raising three no-drama adult daughters while running multiple businesses with unwavering integrity and mission. Connect with Heather: Find her on all social channels as Heather Schaefer HQ and Branding You Big.
Facilitated By
Jaylin Bailey
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