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Gentle Marketing: A Kinder, Gentler Approach to Attracting More Customers

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PLATINUM and Unlimited Access Members, please login at the top of the page to access this session.

What You Will Learn:
  • The number one reason why businesses turn off their customers and miss the sale
  • How to get into your client's world and get them to ask to work with you
  • The secrets to gently attracting clients instead of chasing them
  • A branding technique that matches your business with the personality of a celebrity

On a recent Twitter Chat I co-hosted, I asked the question: How do you feel when someone’s attacking you with their marketing." The responses were all unanimous; everyone hated it and ran from it. Do you want to learn how to GENTLY attract your clients instead of chasing after them with a canned marketing campaign? Are you interested in finding out the SECRETS that draw customers to your business? You are not alone, everyone wants to understand the elements of attracting instead of attacking their dream clients with their marketing. Let me share with you, the techniques I've learned from working with the big boys for 20 years and of how I made it happen for my small business and for my clients.

Chala Dincoy

Chala Dincoy is the CEO and Founder of Coachtactics. She’s a brand marketing expert who helps small businesses feel like a NATIONAL BRAND (without paying the big bucks!) In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc. for 20 years. Now, she’s an author, speaker and a certified business coach, who speaks about turning your brand into rocket fuel so you get more clients! Chala dishes out big advice that's to the point, cuts your costs and helps make your brand look like a ROCK STAR to customers!