Primary links


3 Building Blocks for Creating An Unforgettable Brand

Buy Now Play Sample

PLATINUM and Unlimited Access Members, please login at the top of the page to access this session.

What You Will Learn:
  • What 3 building blocks every brand must have
  • How to best define your brand
  • How to position your brand
  • How to build a brand platform that gets noticed

When beginning the creation of your brand identity you first have to know who you are trying to attract. Most times that person is a person just like you. Although you have a unique vantage point of how to reach this person, it is important to understand who they are, what attracts them, and how you will reach them. Most importantly, what are the 3 building blocks you will need to create your unforgettable brand…. even if you are on a tight budget.


Gina O'Daniel

Gina has over 27 years experience in the design industry, and started her company, O'Daniel Designs, in 1996... the start of designing for the Internet. Since then she has worked with companies both nationally and internationally to ensure their logos, business sets, marketing materials, signage, display advertising, social media design and website work together to ensure brand identity and maximize the company's image potential and profit. Gina's specialty is in making small companies look big.