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Capturing the Hearts & Minds of Customers

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PLATINUM and Unlimited Access Members, please login at the top of the page to access this session.

What You Will Learn:
  • How to define satisfaction versus loyalty for your customers and why that difference is the key to success.
  • The critical steps to defining your customers expectations and how to profitably meet those expectations….every time.
Customers are becoming more demanding, more educated and have more choices than ever before and every organization is looking for ways to find and keep their most profitable customers. Those who are winning the customer loyalty wars are discovering the keys to creating profitable, lifetime relationships with them. Creating a truly customer-focused organization no longer involves simply improving customer service levels. It now depends on everything from engaging and developing skilled leaders who embrace risk and thrive on change, to creating loyal relationships with employees – and empowering them to do all they can for their customers.
Cindy Solomon
Cindy Solomon is one of the most sought after leadership and customer loyalty speakers in the country. Over the past two decades, she has helped literally thousands of individuals and hundreds of organizations like yours build bottom line results by creating profitable, long-term relationships with customers, leaders and employees alike. Cindy’s insights regarding leadership and customer service have been seen in publications around the country and most recently in Discover Your Inner Strength with Ken Blanchard & Stephen Covey, and soon to be published books, Creating a Culture of Courage (2010) and The Customer of the Future: The Art & Science of True Loyalty (2011). To learn more about Cindy and what her company can do for you, visit her at